The Mobile Shop
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White members only offer text in a red box above 2 hands holding phones with a blue background that has a yellow sun and red chair.
White members only offer text in a red box above 2 hands holding phones with a blue background that has a yellow sun and red chair.
White members only offer text in a red box above 2 hands holding phones with a blue background that has a yellow sun and red chair.
Members-only exclusive
Extra
75,000
on new phone activations & upgrades with a Rogers 5G+ Ultimate Plan***
View phones
Members only accessory offer
Members only accessory offer
Members only accessory offer
Members-only exclusive
Extra
10,000
when you spend $100 on accessories in-store****
View offer
A silver smartphone on a purple rectangle surrounded by red PC Optimum points pucks
A silver smartphone on a purple rectangle surrounded by red PC Optimum points pucks
A silver smartphone on a purple rectangle surrounded by red PC Optimum points pucks
Trade in your phone, rack up the points!
Up to
700,000
Use your PC Optimum™ points to lower your monthly device cost on your new phone.2
Learn more
A hand holds the back camera side of a silver smartphone against a purple rectangle with faint white PC Optimum points puck pattern.
A hand holds the back camera side of a silver smartphone against a purple rectangle with faint white PC Optimum points puck pattern.
A hand holds the back camera side of a silver smartphone against a purple rectangle with faint white PC Optimum points puck pattern.
Redeem your points to save on a new phone
 
Use your PC Optimum™ points to lower your monthly device cost on your new phone.3
Learn more
Legal Details

***Get a one time bonus of 75,000 PC Optimum™ points on new phone activations or upgrades on a 2 year Rogers 5G+ Ultimate Plan, on top of other in market offers. Device handing fees may apply. Subject to credit approval. A down payment may be required based on our evaluation of your credit. Product availability may vary by store. Subject to change. Conditions apply. Visit themobileshop.ca for full details.

****Offer ends September 30, 2026. Applicable for in-store accessories products only, Dropship products are not eligible.

1Sign-up bonus available with eligible purchase. See in store for full details.

2The trade-in value of a Device is based upon the condition of your Device. The trade-in value of the Device is determined using a third party tool provided by Phobio; subject to change. Trade-in value is paid in PC OptimumTM points and is not redeemable for cash (10,000 points is worth $10 in free rewards). The full amount of the trade-in value may be redeemed at time of purchase of a new device and activation or can be used toward the purchase of accessories at The Mobile ShopTM. Trade-in value is non-negotiable. All trade-ins under the Program are final. The Mobile ShopTM is under no obligation to return any Device traded-in by you under the Program. If you return your newly purchased device, your Device will not be returned to you. You may be permitted to use the value of the trade-in value towards a different new device, and any remaining value can be used towards accessories. No cash refunds.

3Redeem PC Optimum™ points at The Mobile Shop™ toward eligible new 2-year activations or upgrade agreements with select carriers, subject to all carrier terms and conditions. Points can also be redeemed towards the purchase of new devices, including eligible device financing and device return options. Points cannot be redeemed toward monthly wireless service plan charges. Redeeming points toward an eligible device purchase may reduce monthly device financing costs. A minimum redemption of 120,000 PC Optimum™ points is required, with a maximum redemption of 480,000 points per transaction. Redemptions must be made in increments of 120,000 points. Eligible devices, carriers, financing options, and redemption amounts vary. Previous activations are not eligible. Taxes and applicable fees are extra. Device price cannot be reduced below $1/month. 10,000 PC Optimum™ points = $10 in rewards. PC Optimum™ points have no cash value and are not exchangeable for cash. Subject to change. Visit themobileshop.ca and pcoptimum.ca for full details and terms and conditions.

The Mobile Shop™ is a division of Loblaws Inc.

Contact our Head Office:
The Mobile Shop
600-500 Lakeshore Blvd. West
PO Box 600
Toronto, Ontario M5V 2V9